Building off of a successful cheer career, Charlie Barrett started his own Choreography company - C.B. Choreography- in 2021. C.B. has taken off as one of the fastest growing choreography businesses.

Fast forward 6 months later to 2022, and Charlie's work in the cheer world was not finished. He started a non-for-profit cheer organization (CB Helping Hand) to help teams pay for choreography and uniforms - because we all know how expensive cheer can get.

2023 rolled around, and while C.B. Choreography and the C.B. Helping Hand program continued to grow, there was still a major issue. Cheer is expensive.

And it is that exact reason why we started Era Athletics. Charlie partnered with a good friend and successful entrepreneur Nikolas Rowlan to create a brand that would disrupt the apparel side of the cheer industry as a whole.

Our goal is to create a brand that is not only affordable but that ditches the same, edgy, outdated designs reminiscent of 2012.

Pre-launch, we have done over 100 orders. We plan on releasing our first collection of lifestyle apparel in the next coming weeks. Thank you to everyone who is joining us along in this journey - we cannot thank you enough!